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Built for gyms & studios

Hi, I'm Flex!

I meet your members on WhatsApp to
uncover observations|

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Soulful Pilates 3 locations
1–31 MAY 2026
Conversations · Total
673
▲ 18%vs last month
Conversations · Lead
546
▲ 14%vs last month
Conversations · Member
127
▲ 24%vs last month
Conversion
12%
▲ 5 ppvs last month
Lead stage546 leads
New41
Engaged166
Booked Trial101
Attended Trial90
Converted66
Dormant82
Lead temperature546 leads
Hot257 · 47%
Warm207 · 38%
Cold82 · 15%
Lead conversationslive
LM
Layla M.
Loved the trial class. Do you have an intro offer?
Hot2m
SG
Sara G.
Hey, do you do reformer pilates? How much?
Warm7m
MB
Mark B.
Not sure yet. Still thinking.
Cold14m
FEATURES

Win more members. Keep more members.

Flex is a sales rep, a support rep, and an analyst, all rolled into one.

Responds to every enquiry, anytime.

Flex knows who it’s talking to and what context to use. It holds the conversation on WhatsApp the way sales and support reps do, looping you in only when required.

  • Knows who's who. Checks Mindbody to identify every contact as a prospective, current, or former member.
  • Qualifies each lead. Screens a prospective member before nudging them to book a trial or make a purchase.
  • Replies with context. Uses Mindbody and your business knowledge base to answer pricing, schedule, account, policy, and facility questions.

Reaches out when it matters, proactively.

Flex continuously watches Mindbody to interpret member data for signals, and then uses those signals to deliver perfectly timed messages on WhatsApp.

  • Confirms member actions. Account created, purchase made, class booked, class cancelled.
  • Nudges member actions. Renew membership, attend upcoming class, share feedback after first visit.
  • Marks member moments. Birthday greeting, milestone reward.

Takes care of the admin, seamlessly.

Flex goes from onboarding a newcomer to booking classes for a regular, all inside WhatsApp. And members appreciate how easy it is.

  • Member registration. Sign-ups completed in WhatsApp Flows. No app download. No website detour.
  • Trial booking. Hot leads booked into their trial visit or class the moment they say yes.
  • Class booking & cancellation. Members book or cancel their spot without ever leaving the chat.

Reads between the lines, meaningfully.

Flex reads, tags, and scores every conversation as it happens, so you finally know who's a hot lead, who's quietly drifting, and what's actually driving conversion. 

  • Lead stage. New, engaged, booked, attended, converted, or dormant - so you know where every lead stands.
  • Lead temperature. Hot, warm, or cold - so you know who to chase first.
  • Conversation summary. What's pulling members in, what's pushing them away - so you know what to amplify or fix.
Lead InsightLive
Sara G.Hey, do you do reformer pilates? How much?
Conversation summary

Sara asked about reformer pricing and monthly plans. Flex shared the intro offer and is setting up her free trial class.

IntentPricing Enquiry
LEAD STAGEEngaged
TemperatureWarm
SETUP

Make Flex your own.

Configure Flex to match the way you communicate, chase the goals you set, and only take the actions you allow.

BOOK A DEMO

See Flex in action.

Tell us a bit about your business, and we'll be in touch to show what Flex can do.

FAQS

Need to know more?

Flex identifies whether someone is a prospective, current, or former member by cross-referencing their WhatsApp number against your Mindbody database.

Yes. Flex is configured around your brand voice and business knowledge base, including pricing, classes, policies, and more. You can also define exactly which actions Flex can take on its own, such as booking a class, and which actions need team approval, such as membership cancellations.

Yes. Flex detects the language a member is using and responds accordingly. It works mid-conversation too, if members switch languages from English to Arabic, for instance.

That’s your call. Some gyms and studios prefer full transparency; others prefer Flex to operate under a staff name. We’ll advise on what works best for your market and member base, but the decision is yours.

Implementation takes no more than two weeks once we have everything needed for your business knowledge base and once your WhatsApp Business API platform is set up. This includes a test phase before going live.

Yes. For studios with custom tech stacks or specific requirements, we build tailored integrations that can read from and write to your systems.

Pricing is based on your gym or studio’s size, number of locations, number of members, message volume, and the features you need. There’s a one-time implementation fee that covers onboarding, integration, configuration, and the test phase. This is quoted alongside the monthly access and support fee.